August 12th, 2009

Self-Portrait 3

Checkers/Rallys

I've always thought that "You Gotta Eat!" was a horrid slogan; lately I've been putting more thought than is warranted into =why= it's so bad. The implication I've always taken from it is "Hey, if you don't eat, you'll die; so you may as well eat this." It conveys a complete lack of enthusiasm about both the product being sold and the intended function of the product. It's like if Wolverine's* slogan was "Something Might Fall on Your Toe at Some Point!"

Don't get me wrong, I like Checkers, a lot, tho' I haven't had it in a while. Mostly because I realize I'd be way more of a fatass than I already am if I ate there as much as I'd like to. I just hate that slogan. A peek at their wikipedia page reveals that they used the hated slogan for seven whole years. They apparently still use it in their ads, but their official slogan is now "Little place, BIG taste". Which is crap, but at least it isn't =actively bad=.

The wikipedia page also mentions a Checkers controversy (gasp!) that I was completely unaware of. Checkers apparently isn't making the nutritional info for their food available. Apparently this is making vegetarians worry that they're using beef or chicken products in the fries, and dietitians worry about what kind of oil is used in the frying, and whether or not a fryer is shared amongst different foods.

...

Let's be honest here, people. Everything at Checkers that's fried is almost certainly fried up in a nice, boiling cauldron of 100% pig fat, =especially= those damn fries. That's why it's so damn good.

*Wolverine boots, not Wolverine the X-Man. Remember the days when there was only a very, very small number of people for whom you'd have to specify that distinction?